Google Chrome - Asia Pacific

Google Asia Pacific, together with advertising agency, Bartle Bogle Hagerty, approached D&S with a brief to launch Google’s new browser ‘Google Chrome’ in Asia in 2012.

Inspired by their trademark colourful logo, we produced pencils with a multicoloured nip. These fun-filled pencils transform each stroke into a swirl of different colours, creating a kaleidoscope effect that represents perfectly how Google presents information in a colourful, upbeat manner.

These Google-branded pencils were handed out to journalists and Google enthusiasts at the official launch party, with a host of other treats in giveaway bags.