As one of best known names in tailormade travel, Pettitts have a recognisable travel brand that they wished to capitalise on with wallets and tags that would be used by their clients while on holiday.

D&S designed a colourful wallet and matching luggage tag, bespoke dyed in their Pantone colour to perfectly represent their brand colours. Subtle yet effective embossing of their logo onto the wallet and tags created a stylish finish that was recognisable as ‘Pettitts’.

To balance style with functionality, the luggage tags were designed with security in mind, only revealing the passenger’s identity when the strap was released.